Sirin Masri is responsible for the overall design direction as Creative Director in addition to her role as a board member.
A strong conceptual thinker, Sirin brings to the creative team rich visual and creative insights. Her eclectic style and approach ensures that the creative process is always on the cutting edge with a deep sense of place and time.
Her strategies for Ayla are built around choreographed experiences that narrate Jordan as an attractive travel destination and cultural hotspot.
Prior to joining Ayla, Sirin worked on several real estate projects, including developing a unique eco-resort concept in the desert of Wadi Rum, Jordan. In addition, her passion for design led her to launch Al Najwa Interior Design Studio.
Sirin has a master’s degree in interactive telecommunications from New York University and a bachelor’s degree in graphic design from Mount Vernon College in Washington, DC.