Ayla Oasis Development Company (Ayla), one of the largest tourism and real estate development companies in the Kingdom of Jordan, intensified its Corporate Social Responsibility (CSR) activities in the holy month of Ramadan through implementing a variety of CSR initiatives.
Ayla’s CSR activities in Ramadan articulate its priority to support the local community and help low-income families alleviate the burden of daily living during the holy month. The efforts are also designed to support the charity programmes and activities implemented by Ayla’s partners.
As part of its Ramadan CSR programme, Ayla supported the maintenance of a number of houses in the city of Aqaba and the neighboring villages in collaboration with Tkiyet Um Ali, taking the total number of homes that underwent maintenance under Ayla’s sponsorship over the past four years to about 39. Ayla also distributed air-conditioners to a number of households to help needy families keep cool in Aqaba’s boiling summer.
The CSR program included the distribution of coupons to help 100 underprivileged children receive social support from various charity foundations in the Aqaba Governorate to buy new clothes. Ayla also hosted an Iftar event at the Intercontinental Hotel for more than 170 special needs children as well as the children of Aqaba SOS Village. In addition to sponsoring the Iftar of 1,200 people at Tkiyet Um Ali’s Ramadan tent in Amman, Ayla distributed Ramadan meals as part of Tkiyet Um Ali’s “Volunteer in Ramadan” programme, and supported Aqaba’s Children’s Museum in hosting an Iftar event for orphans.
Nidal Al Majali, Manager, Public Relations and Social Responsibility, Ayla, said: “Throughout the year, Ayla implements various social responsibility activities in line with our mission to support the society that we serve, in collaboration with our partner organisations. In doing so, we seek to foster the stability and cohesion of the Jordanian society and support its inclusive social development. Our CSR efforts gain added significance during Ramadan in helping needy people cope with their daily living, particularly during the searing heat of the summer months. We also take joy in bringing joy to hundreds of children in our communities.”
Ayla Oasis Development Company is a private shareholding company registered in Aqaba, Jordan that is committed to quality and innovation. As a master developer, Ayla’s objective is to create a leading waterfront resort destination that features unique residential and leisure environment created by world-renowned designers and architects.