Blue Flag, the world’s most prestigious eco-label, recently awarded Ayla a certification that allows the development to hoist the environmental blue flag at B12 Beach Club, as well as at the Hyatt Regency Aqaba Ayla Resort’s beach, ‘La Plage’. Previously, Blue Flag recognized Ayla’s Marina with its outstanding environmental record with a certificate allowing it to fly its prominent flag.
This new milestone recognizes Ayla’s strong commitment to international environmental principles, with a particular focus on those related to public health. The development has voluntarily implemented scores of criteria and requirements in four main fields, including information, environmental education, environmental management, water quality, as well as public safety and services.
To receive this recognition is particularly poignant as the world battles the coronavirus pandemic, and demonstrates the breadth of Ayla’s commitment to the environment and public health measures, acting as a role model for sustainable tourism throughout the region.
Ayla was presented with the official certification by a representative of the Royal Society for Protecting the Marine Environment (JREDS) and the Blue Flag program managed by the Environmental Education Organization (FEE).
Ayla Managing Director Sahl Dudin spoke of his pleasure with this international accomplishment, which was a direct result of enormous efforts by all of Ayla’s team members as well as the development’s staunch commitment to international best practices throughout the resort.
Dudin went on to add that the Blue Flag certification represents Ayla’s pledge to maintain the highest quality, commitment, and protection of public health for its guests and visitors, upholding the purity of its marina, waterways, and facilities, as well as continuing its sizeable efforts in the field of environmental education and the preservation of Aqaba’s beaches.
Dudin also used the occasion to renew Ayla’s promise to provide the highest quality logistical and environmental services, as well as compliance with both national and international environmental standards, positioning Ayla as an environmental beacon in the region and a major destination on the global tourism map.
JREDS Executive Director Diala Al-Alami praised Ayla’s pursuit of the highest environmental standards, saying that through its efforts, the development has given its beaches the most prestigious international environmental recognition, the blue flag, considered a pioneering program applied at thousands of beaches and marinas around the world recognized by the World Tourism Organization and the United Nations Environment Organization (UNEP). She went on to congratulate Ayla for earning the right to hoist three blue flags at three of its facilities, making it one of the first regional tourism projects to attain this success.
This is the latest in a string of successes by Ayla, which has worked hard to reinforce the highest standards in public safety, public health and environmental principles.
Ayla enforces stringent health and environmental standards overseen by dedicated teams that implement a company-wide strategy to maintain and sustain the resort according to the highest principles in a flexible manner that complements international developments in cooperation with both local and international and local players.