Kerten Hospitality Signs Partnership Agreement with Ayla Oasis Development Company to Debut Cloud7 Residence in Jordan

Three man-made blue lagoons with a total area of 750000 m², and comprising a constellation of 17 white sand beaches are spread over the Ayla community.

Offering world-class amenities in a glorious picture-perfect setting, Golf Hills is home to Jordan’s first 18-hole golf course. The district offers a contemporary Ayla Golf Club and Academy, extraordinary guest accommodations, as well as beautifully designed residential apartments, townhouses and villas.


As part of Ayla’s mission to help create a prosperous community that embraces its natural assets, the company strives to develop the golf course to become one of the most environmentally friendly in the world. At the district, every detail conspires to provide its residents and guests with a spectacular experience. With over 12km² of rolling greens, the lush landscape features three green pockets with panoramic views of the area, paved courtyards reminiscent of a traditional Arabic medina, playgrounds, sundecks, and swimming pools – including an infinity pool overlooking the golf course.

The Avenue district is Ayla’s interpretation of downtown living on the coast of the Red Sea.
This pedestrian-friendly boulevard boasts designer brand local and international names in fashion and lifestyle.

Our walk-friendly roads will guide you through the cosmopolitan Avenue district, taking you from the modern residences and apartments to the vast shopping and dining areas, which lead into historic Aqaba.

Offering the perfect blend of land and sea – from luxurious waterfront residences, to a world-class marina, to the Marina Village’s unique boutiques and restaurants – the district’s pulse of the Ayla community. Encompassing modern luxury and historic beauty, the Marina District comprises 17,000 m² of commercial space, three hotels with approximately 700 rooms, as well as 582 residential apartments and private villas.


The district is also home to Aqaba’s largest marina with almost 300 berths, fitting boats up to 40m long with a draft up to 4m, and providing exceptional facilities and services that adhere to international standards. With its pedestrian friendly roads, yearlong activities catering to adults and children, biking lanes, world-class amenities, and a bustling nightlife, the district offers its residents and visitors the opportunity to get lost in the magnificent coastal allure of the Red Sea.

Dazzling entertainment venues, organic designs, and culture, unite at Ayla’s Creek District – creating an urban-spirited community bustling with extraordinary energy. The district is home to an exquisite beach club as well as a collection of contemporary riverfront residences that combine the perks of urban and coastal living. The district’s waterfront includes 420 townhouses and 72 apartments.

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Kerten Hospitality Signs Partnership Agreement with Ayla Oasis Development Company to Debut Cloud7 Residence in Jordan

24 Feb 2020

Specialist mixed-use operator Kerten Hospitality – known for challenging the market with new concepts that combine innovative spaces for working, living and socialising – has signed a management agreement with Ayla Oasis Development Company to open the Cloud7 Residence Ayla Aqaba in June 2020.


Part of an inspiring collection of brands from specialist mixed-use operator Kerten Hospitality, Cloud7 Residence is a contemporary mid-market aparthotel concept and a unique destination for the next generation of traveller, with iconic buildings and boutique surroundings coupled with social spaces and state-of-the-art technology providing a modern, efficient and well-designed environment for guests.


A key differentiator of the brand is its commitment to developing unique programs which encourage guests to venture off the beaten track to discover hidden attractions and experiences within the local neighbourhoods they are located in, enabling them to connect with locals in both a unique and memorable way.


Ayla Oasis is a game-changing waterfront development situated along Jordan’s Red Sea coast, Aqaba. As an exclusive, mixed-use development, Ayla presents a thoughtfully considered mix of residential, touristic, commercial, and entertainment offerings, creating a well-balanced and dynamic community in an idyllic setting. With direct access to the sea and some of the best diving and snorkeling sites in the world, Ayla is just five minutes away from Aqaba city – the nearest and easiest access point to Petra and Wadi Rum – and 10 minutes from the King Hussein International Airport.


The 75 key Cloud7 Residence Ayla Aqaba is in Ayla’s trend-setting Marina Village, the creative hub of the Aqaba community. The Marina Village offers a wide range of dining and shopping experiences and access to a world-class golf course and beach club. The one, two, three and four-bedroom serviced apartments are designed by Al Najwa, a young and dynamic boutique design studio based in Jordan, and showcase Kerten Hospitality’s unique mixed-use approach, which perfectly complements Ayla’s commitment to becoming the preferred accommodation choice for short, mid and long term stay in Aqaba.


Marloes Knippenberg, CEO of Kerten Hospitality, commented: “We’re very excited to sign our first project in Jordan, and what we expect to be the first of many. As a destination, Ayla Oasis in Aqaba has a lot to offer the growing number of people who prefer to rent or own a holiday home in a ‘bleisure’ destination – where business and leisure meet. Ayla Oasis Development Company’s approach to  creating  an environment where people can live, work and play in one interconnected space is perfectly aligned with our approach, making it the ideal opportunity to introduce Cloud7 serviced residences, which provide long and short-term rentals, as well as the opportunity to own a ‘home away from home’ in a fully-serviced destination.”


Eng. Sahl Dudin Managing Director of Ayla Oasis Development Company highlighted the importance of continually expanding the array of accommodation, hospitality, and leisure offerings at the development.  Commenting on the partnership with Kerten Hospitality, Dudin said: “Since the beginning, Ayla took the lead in promoting and diversifying the tourism sector in Aqaba. After successfully handing over 152 contemporary Island Apartments and 179 exclusive Golf apartments to their owners, Ayla is now preparing to introduce an exciting new range of mid-market residences that cater to tourists who look for originality and individuality.


“Ayla became a beacon of modernization and excellence, and a cornerstone of integrated development built on harmony between state-of-the-art technologies, contemporary designs, authenticity and legacy, with a commitment to national priorities and a high sense of responsibility towards the community.  To ensure a truly rewarding stay for our residents and visitors and to surpass their expectations, the new Cloud7 Residences will offer a trendy and unparalleled urban living experience, with a range of comprehensive amenities and services that add to a vibrant lifestyle, enabling convenient access to all means of quality and comfort.” Dudin noted.



In addition to Cloud7 Hotel and Residence, Kerten Hospitality’s portfolio also comprises the fast-growing luxury boutique brand The House Hotel and Residence, the modern co-working and business club Ouspace and the tech-and design-driven gourmet burger concept, Frikadell. The group’s pipeline currently includes 4,050+ keys, and some 20, 000 sq.m. of co-working serviced offices, over 300 Frikadell stores, and a variety of F&B concepts in projects across the Middle East and North Africa, Europe and CIS regions. 

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