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Press Release | 16-12-2020

‘Hekayet Thawb’ and the ‘Bedouin House’ – the Gate of Jordan Heritage at the Heart of ‘Ayla’

‘Ayla’ provides a platform for presenting the heritage and folklore of Jordan in front of its visitors and audience. It garnishes antiques, heritage pieces, Jordanian handmade arts and traditional clothes that are a part of the society’s culture and civilizational…

‘Ayla’ provides a platform for presenting the heritage and folklore of Jordan in front of its visitors and audience. It garnishes antiques, heritage pieces, Jordanian handmade arts and traditional clothes that are a part of the society’s culture and civilizational outputs within the ‘Intimate Corner’ in the Marina Village. They are represented by the Jordanian designer Ayat Al Zu’bi at the ‘Hekayet Thawb’ Gallery that embodies the combination of modernity and ancient heritage. This comes alongside the presentation of Mr. Haroun Abu Muetiq at the ‘Bedouin House’ Gallery in which he presents a Jordanian heritage simulating the history and Bedouin life of Jordan.

Ayla’s partnership with the Jordanian entrepreneur Ayat Al Zu’bi, which sees ‘Hekayet Thawb’, and the oldest heritage store owner of Aqaba Mr. Haroun Abu Muetiq ‘Bedouin House’ reflects its social responsibility message and the provision of support to entrepreneurship and Jordanian developed businesses. It also reflects the key role played by ‘Ayla’ in supporting the business, entrepreneurship and companies that proved themselves in the local market and started to get many people’s attention.

This continuous partnership shows Ayla’s commitment to supporting the spirit of initiative and innovation and allowing an opportunity for various business sectors to provide their products and services in Ayla, which broadens the zone of their activities and provides a starting point of their services and products in front of visitors from all over the world.

The yards dedicated to both Galleries are decorated with pieces and models of artworks made in a high craftsmanship. There are also rare antiques that simulate the spirit of their age and Jordanian touch that fulfill the demands of various tastes and ages. They are integral with the remaining services, features and modern designs that distinguish Ayla as a developed and multi-use civilizational project based on creative thoughts and reflects the national heritage and the extent of development and modernity in the Jordanian society.

Inside Ayla’s premises, ‘Hekayet Thawb’ provides the most beautiful embroideries, pieces of art and cloaks that take a visitor to oriental embroidery arts, especially the Jordanian ones. They formed a unique platform for interested people. Through this partnership of both sides, Hekayet Thawb’s Gallery was Ayla’s starting point to the world of traditional clothes to fulfil the needs of its visitors.

The ‘Bedouin House’ provides all traditional house’s supplies, artworks, rugs and carpets of various threads, forms and colors, as well as copper pieces made in a high craftsmanship. Ayla is a partner in both Galleries in an organizational culture based on the compliance with the quality standards getting along with development, the best service and product provision and making the civilizational products of Jordan available in the spirit of their age.

Ayla intended to provide an integral variety of supporting services, businesses, restaurants and coffeeshops within The Marina Village made available by modern Jordanian business groups that get along with the modern age and supply the local market of Aqaba with the extraction of its experience from Ayla.