Inspiration | 20-11-19
Specialist mixed-use operator Kerten Hospitality – known for challenging the market with new concepts that combine innovative spaces for working, living and socialising – has signed a management agreement with Ayla Oasis Development Company to open the Cloud7 Residence Ayla Aqaba in June 2020.
Part of an inspiring collection of brands from specialist mixed-use operator Kerten Hospitality, Cloud7 Residence is a contemporary mid-market aparthotel concept and a unique destination for the next generation of traveller, with iconic buildings and boutique surroundings coupled with social spaces and state-of-the-art technology providing a modern, efficient and well-designed environment for guests.
“We’re very excited to sign our first project in Jordan, and what we expect to be the first of many.Marloes Knippenberg, CEO of Kerten Hospitality
A key differentiator of the brand is its commitment to developing unique programs which encourage guests to venture off the beaten track to discover hidden attractions and experiences within the local neighbourhoods they are located in, enabling them to connect with locals in both a unique and memorable way.
Ayla Oasis is a game-changing waterfront development situated along Jordan’s Red Sea coast, Aqaba. As an exclusive, mixed-use development, Ayla presents a thoughtfully considered mix of residential, touristic, commercial, and entertainment offerings, creating a well-balanced and dynamic community in an idyllic setting. With direct access to the sea and some of the best diving and snorkeling sites in the world, Ayla is just five minutes away from Aqaba city – the nearest and easiest access point to Petra and Wadi Rum – and 10 minutes from the King Hussein International Airport.
The 75 key Cloud7 Residence Ayla Aqaba is in Ayla’s trend-setting Marina Village, the creative hub of the Aqaba community. The Marina Village offers a wide range of dining and shopping experiences and access to a world-class golf course and beach club. The one, two, three and four-bedroom serviced apartments are designed by Al Najwa, a young and dynamic boutique design studio based in Jordan, and showcase Kerten Hospitality’s unique mixed-use approach, which perfectly complements Ayla’s commitment to becoming the preferred accommodation choice for short, mid and long term stay in Aqaba.
Marloes Knippenberg, CEO of Kerten Hospitality, commented: “We’re very excited to sign our first project in Jordan, and what we expect to be the first of many. As a destination, Ayla Oasis in Aqaba has a lot to offer the growing number of people who prefer to rent or own a holiday home in a ‘bleisure’ destination – where business and leisure meet. Ayla Oasis Development Company’s approach to creating an environment where people can live, work and play in one interconnected space is perfectly aligned with our approach, making it the ideal opportunity to introduce Cloud7 serviced residences, which provide long and short-term rentals, as well as the opportunity to own a ‘home away from home’ in a fully-serviced destination.”
Eng. Sahl Dudin Managing Director of Ayla Oasis Development Company highlighted the importance of continually expanding the array of accommodation, hospitality, and leisure offerings at the development. Commenting on the partnership with Kerten Hospitality, Dudin said: “Since the beginning, Ayla took the lead in promoting and diversifying the tourism sector in Aqaba. After successfully handing over 152 contemporary Island Apartments and 179 exclusive Golf apartments to their owners, Ayla is now preparing to introduce an exciting new range of mid-market residences that cater to tourists who look for originality and individuality.
“Ayla became a beacon of modernization and excellence, and a cornerstone of integrated development built on harmony between state-of-the-art technologies, contemporary designs, authenticity and legacy, with a commitment to national priorities and a high sense of responsibility towards the community. To ensure a truly rewarding stay for our residents and visitors and to surpass their expectations, the new Cloud7 Residences will offer a trendy and unparalleled urban living experience, with a range of comprehensive amenities and services that add to a vibrant lifestyle, enabling convenient access to all means of quality and comfort.” Dudin noted.
In addition to Cloud7 Hotel and Residence, Kerten Hospitality’s portfolio also comprises the fast-growing luxury boutique brand The House Hotel and Residence, the modern co-working and business club Ouspace and the tech-and design-driven gourmet burger concept, Frikadell. The group’s pipeline currently includes 4,050+ keys, and some 20, 000 sq.m. of co-working serviced offices, over 300 Frikadell stores, and a variety of F&B concepts in projects across the Middle East and North Africa, Europe and CIS regions.