Today, Ayla Oasis Development Company and Naua, one of the initiatives of the Crown Prince Foundation, signed a strategic partnership agreement aimed at promoting voluntary work and giving back to the community.
Under the agreement, both sides will cooperate in several aspects, most notably; contributing to preparing activities and projects that improve society and spread the culture of giving and social responsibility. They will also cooperate in preparing a clear strategy that contributes to measuring the efficiency of social responsibility and promoting a culture of voluntary work and community service.
The agreement also aims to evaluate the impact of the initiatives supported by Ayla to achieve a positive impact for the local community in Aqaba and to encourage, empower and train employees to engage in volunteer work to contribute to community service, in addition to joint cooperation and coordination in developing plans that build capacities and skills and highlights the voluntary work carried out by Ayla and its success stories in this field.
Commenting on signing the agreement, Ayla’s Managing Director, Sahl Dudin, said, “At Ayla, we are proud of this strategic partnership with Naua, aiming at institutionalizing voluntary and charitable work activities at the national level, which contribute to the integration of roles between the private sector and charitable and social institutions. We expect great results from this partnership due to the great national role that Ayla and Naua play in the effective contribution, socially and charitably.”
Dudin confirmed that this partnership represents Ayla’s values and institutional culture which are implemented in their social responsibility strategy, this had positive imprints for more than a decade and a half. We expect this agreement to contribute to consolidating cooperation for more giving and making positive change in the lives of those in need as part of our common goal to achieve comprehensive and sustainable development.
In turn, the director of the Naua initiative, Mr. Ahmad El-Zubi, valued Ayla’s role in the charitable and humanitarian field, in the youth sector, health, education, higher education, environment, and others, confirming that this partnership will enable Ayla to enhance the roles of community empowerment and easily reach the target groups and sectors while ensuring delivering support for those who deserve it.
This partnership agreement comes from Ayla’s and Naua’s important role in the social responsibility field and their efforts to expand the range of charitable, development, and voluntary work, and finding an integrated and sustainable system based on measuring the impact as one of the most important pillars of social cohesion.